Obviously, as graphic design for web has gotten so 'flat' (mere microns of thickness at this point), designers are looking for some other way to use their responsive, flat, parallax, wordpress bootstrapped templates. And if a little animation is good, a lot of animation is even better.
Click over to Beagle to see a one page website morph into a product demo. There is so much stuff flying around the screen it's like an EF1 tornado in Alabama. Beagle is some kind of agency-focused tool for managing and writing proposals in the cloud. Which might not be a terrible idea. But the website is trying too hard by a factor of 10.